

Ultimate Career Coaching Tools – Throughout our working lives, most of us will reflect at some point on where our career is heading.
We may ask ourselves, “Have I chosen the right path?” and “How do I earn a good living, yet remain true to my values?”
These are big questions — and not easily answered.
Whether we are embarking on a first career or feeling stuck in a long-term job, a career coach can help, adding value by bringing “the advantage of insight, information and planned action to the pursuit of goals” (Cox, 2018, p. 412).
Let’s learn more about what a client can expect from career coaching and look at tools, questions, and templates to help.
“The boundaries between work life and home life, and career and family are increasingly blurred, and the two parts of life inevitably influence and impact on each other.”
Yates, 2021, p. 282
While career coaching typically focuses on supporting choices and making transformations associated with moving between jobs, it can also help us find a balance between multiple life domains (Yates, 2021).
A career coach supports clients in defining their career goals and devising strategies to meet them while balancing other aspects of their lives (Kauffeld et al., 2022).
The following two models are helpful when considering and delivering change. These specific models can be transformational in career coaching.
John Whitmore’s (2009) model is a powerful tool for setting and working toward career goals.
Key elements of the GROW coaching model include:
This solution-focused model breaks down the process into a series of steps to understand the goal and context before capturing and finding a path toward the client’s career aspirations (Gilbert & Whittleworth, 2009).
These and other coaching models are further described in our article 12 Effective Coaching Models to Help Your Clients Grow.
Career coaching and career counseling inevitably overlap, covering similar challenges, setting comparable goals, and relying on one-on-one conversations (Passmore, 2021).
However, counseling “involves a significant amount of time exploring issues in the past and present,” while coaching “encourages a stronger focus on the present and future” (Passmore, 2021, p. 5).
Executive coaching is typically a subset of career coaching (Passmore, 2021).
“At its simplest, executive coaching could be defined as coaching for senior, or C-suite, managers” (Passmore, 2021, p. 8).
And yet, it can be more than that. Executive coaches support leadership development through a series of one-to-one reflective conversations, requiring significant trust, safety, and support (Passmore, 2021).
Career coaches supporting individuals facing an evolving career often focus on three goals (Kauffeld et al., 2022):
Most clients seeking a career coach’s support are either considering starting a new career or facing a forthcoming career transition — potentially outside their control (Kauffeld et al., 2022).
While there are many benefits to working with a career coach, the following positives are nine of our favorites (Kauffeld et al., 2022).
Career coaching draws practical techniques from several theoretical approaches, including Cognitive-Behavioral Therapy, Narrative Therapy, positive psychology, and Person-Centered Therapy (Cox, 2018).
While each session may vary, the following are four typical coaching techniques that the career coach should be skilled at (Cox, 2018).
The coach must identify and help the client realize (and understand) their needs, values, and life domains.
It can help to understand the following:
What is the client’s personal and family history of work?
What values and life domains are most important to the client?
It is vital to identify the client’s current and goal (target) state. For example:
“I am in sales but wish to move into marketing.”
Also, consider other commitments, such as timing and finances.
Career coaching should have a clear end goal.
Consider the following:
How will the client know when they are successful?
The client will probably require different or additional skills to perform a new role.
Identifying what is needed and taking action to address any deficits are vital.
The role of the career coach involves planning and implementing the changes required for the client to reach their career goals.
They must plan their approach and continually re-assess whether they are meeting the client’s needs (Cox, 2018).
There are many ways to design a coaching program. Use this Checklist for Building a Coaching Program to consider every aspect of your business and client offering.
Use our Coaching Program Blueprint to help structure sessions and include all the necessary learning points and activities.
Intake forms are vital for identifying the client’s needs and situation.
“Good career coaching makes use of a non-judgmental, non-directive approach, a structured conversation, as well as listening, questioning and challenging where appropriate” (Yates, 2021, p. 284).
Support for clients is imperative when faced with the following decisions (Yates, 2021).
A limited experience of the world can hold clients back from making an informed choice about potential careers.
The coach can help clients identify their values and strengths and begin to link their individual characteristics to potential jobs.
After all, awareness and use of strengths is linked to “a range of positive outcomes, including work engagement and job satisfaction” (Yates, 2021, p. 284).
A career genogram offers a visual tool for understanding a client’s family’s impact on their career decisions.
Career changes typically involve moving between jobs but can also include job crafting, where individuals shape their existing roles to make them more satisfying (Yates, 2021).
Either way, career changing may require costly training and may briefly leave the individual feeling like they are professionally regressing.
For those experiencing layoffs, this can be particularly true. Along with facing their fears, they may experience a loss of confidence.
Career coaches help clients see such changes as opportunities with the potential to surface the other side happier and more engaged (Yates, 2021).
This group often includes parents returning to their career and seeking help from a coach as they reach the end of a career break.
“Family dynamics tend to be quite entrenched by this point, which often means that the stay-at-home parent expects to be the children’s primary carer, even after their return to work” (Yates, 2021, p. 284).
Career conversations often involve identifying priorities and are likely to include consideration of working hours, location, and flexibility.
Reaching the end of a career can feel scary, heading into uncharted territories where the individual must choose whether to stop and fully retire or do something they’ve always wished for (Yates, 2021).
The career coach will help the individual maintain or regain their self-confidence and consider what they wish to do next while considering their financial situation.
Here are several questions exploring values, identifying personal resources, and generating job ideas (Yates, 2021).
There are several considerations when choosing a career. The following exercises, tools, and worksheets can help.
This assessment of life and career wants asks five questions to help clients consider their sense of purpose as they assess career opportunities.
Before choosing a career direction, it’s helpful to consider our future selves.
How might it look, feel, and be like if we took the path we have been thinking about and had the career of our dreams (Yates, 2021)?
Use the Career Visualization worksheet with your clients to explore those dreams.
Use the FIRST framework to understand the client’s current developmental stage.
The answers will help the career coach assess where the client is on their career path.
To avoid spending too much time on administrative tasks and taking focus away from clients, using digitization can create the opportunity to automate and scale up your career coaching business.
While there are other coaching platforms available, Quenza has been developed by psychologists, therapists, and coaches to provide a powerful and easy-to-use tool to:
Crucially, services can be turned into products for increased reach and profitability.

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